By 38 Talent
Johannesburg, South Africa, October 30, 202638 Talent is thrilled to announce the signing of South African DJ duo BMD DJs under its pioneering 38 Talent Artist Partnership.
Biological sisters born and raised in Pretoria, BMD DJs began DJing in 2024. With Amapiano at the heart of their sound, the duo bring energy, powerful beats and a shared passion for performing to the decks. Their sets are built around a direct connection with the audience, bringing the crowd right into their performances.
Now joining the 38 Talent roster, the sisters are ready to build on that foundation and take the next step in their careers. The 38 Talent Artist Partnership will focus on developing their artistic identity, strengthening their brand and creating opportunities to bring their sound to audiences beyond South Africa, particularly in Europe and the Americas.
“We love the energy of performing together and connecting with the crowd,” said BMD DJs. “Joining 38 Talent is the exciting next level we’ve been looking for, connecting us with an experienced team of professionals, a worldwide network, and a focused strategy to grow our careers internationally.”
The 38 Talent Artist Partnership is a capital-powered artist partnership that is pioneering within the industry; it is neither a traditional label-debt model nor a simple management deal. Instead, the partnership offers a newly developed, fully integrated platform that brings together the four pillars of an artist’s career — brand, product, promotion, and performance — into one clearly structured framework. This structure empowers the artist to focus on creating and performing, while enabling 38 Talent to manage and execute the business side of the artist’s career.
For BMD DJs, this means a structured approach to turning their ambition into sustained development, with international positioning forming a central part of the partnership.
“BMD DJs bring a powerful energy with them and a unique, natural connection as sisters,” said Pascal Niedermann, Founder & CEO of 38 Talent. “Their enthusiasm, audience engagement and ambition give us an exciting foundation to build on. We look forward to helping them develop their brand and bringing their sound to the global stage.”
The partnership covers artist development, management, recording and publishing. Follow 38 Talent and BMD DJs across their official platforms for upcoming announcements, performances and releases.
