Lolli Native Joins 38 Talent!

Multi-talented South African rapper and musician, Lolli Native

Johannesburg, South Africa, July 14, 2025 — 38 Talent is thrilled to announce the addition of hard-hitting South African Hip-Hop artist Lolli Native to its dynamic roster. Known for his commanding flow, lyrical depth, and unique ability to blend Spaza rap with mainstream appeal, Lolli Native is ready to take his career to new heights under the guidance of 38 Talent.

Born and raised in the townships of Cape Town, Lolli Native has carved out a distinctive voice in the South African music scene, with powerful tracks that speak to his upbringing, resilience, and identity. Lolli's authenticity come through in his Spaza rap, an original South African Hip-Hop sound that blends isiXhosa language into its lyrics. His collaborations with standout South African artists like Emtee, Sjava, Yanga Chief, and MajorSteeze have helped fuel his momentum as one of the country's most exciting hip-hop voices. Now, with 38 Talent behind him, Lolli Native is focused on expanding his sound, growing his fanbase, and building a legacy that resonates across borders.

“This partnership is a dream come true,” said Lolli Native. “Having a team behind me has always been a dream of mine. I’ve always wanted to push my music further, and now it is time to hit the national stage. With 38 Talent, I’ve found a team that understands my vision and is ready to build with me.”

As Lolli Native’s official management company, 38 Talent will provide strategic support across music, branding, live events, and international growth opportunities. Fresh off the back of featuring Lolli Native as a performer at 38 Talent's Simunye Music Series, the signing of Lolli Native reflects 38 Talent’s ongoing mission to uplift groundbreaking African voices and deliver artist-first management in today’s ever-evolving entertainment landscape.

Follow Lolli Native and find out more at www.lollinative.com.

38 Talent Ltd is a global entertainment company that develops artists’ careers and manages music assets

About 38 Talent: 38 Talent Ltd is a global entertainment company that develops artists’ careers and manages music assets in the world’s fastest-growing music markets. Working with a global footprint, 38 Talent provides to emerging and established artists management, label, publishing, distribution, and promotion services. Founded by capital market specialists and entertainment industry experts, 38 Talent is a strong believer in music as a high-value, long term asset. With artist-centric resources, next-gen technology, and digital innovation, 38 Talent empowers exceptionally driven local artists to tap into a global ecosystem, accelerate their careers, and pioneer groundbreaking innovation in the music and entertainment industry.

Contact: 

38 Talent Ltd

Website: www.38talent.com

Email: media@38talent.com