Johannesburg, South Africa, January 31, 2026 — 38 Talent is thrilled to announce the signing of South African DJ Lunar under 38 Talent’s pioneering Artist Partnership.

London, United Kingdom — As 2025 comes to a close, 38 Talent reflects on a year defined by growth, creative momentum, and meaningful impact across music, culture, and community. From developing standout talent to expanding its footprint through strategic projects and collaborations, the company ends the year on a strong note.

Johannesburg, South Africa – 38 Talent is proud to announce the launch of Lolli Native’s highly anticipated Amandla Tour, a nationwide showcase in honour of his latest album, Amandla. Lolli will be touring with Emtee, lighting up venues all around South Africa, showcasing the strength of South African hip-hop.

Johannesburg, South Africa – South African hip-hop star, Spaza rapper, and 38 Talent artist, Lolli Native, hosted an exclusive listening session yesterday in Johannesburg for his much-anticipated new album, Amandla, which released today.

Johannesburg, South Africa – 38 Talent artist Lolli Native has released his second studio album, Amandla, a powerful and personal tribute to the strength of family. Amandla, which means “power” in Xhosa, captures the energy of Lolli's signature style and combines it with the central theme of unity, belonging, and legacy that runs throughout the album project.

Johannesburg, South Africa, July 14, 2025 — 38 Talent is thrilled to announce the addition of hard-hitting South African Hip-Hop artist Lolli Native to its dynamic roster. Known for his commanding flow, lyrical depth, and unique ability to blend Spaza rap with mainstream appeal, Lolli Native is ready to take his career to new heights under the guidance of 38 Talent.

Johannesburg, South Africa – On Saturday, 38 Talent proudly launched the first edition of its Simunye Music Experience with a powerful celebration of Amapiano - one of South Africa’s most defining genres. The Simunye Music Series Amapiano was hosted at a vibrant venue in Johannesburg and the evening brought together artists, fans, and trensetters for a night that captured the energy, elegance, and emotion of one of South Africa's most influential sounds.

38 Talent is proud to welcome multi-talented South African artist Itumeleng Bokaba, professionally known as Okashii, to its roster.

38 Talent Ltd, a pioneer in music asset management and talent development, is proud to announce its official launch in South Africa.