38 Talent Celebrates the Launch of Simunye Music Series: Amapiano

Johannesburg, South Africa – On Saturday, 38 Talent proudly launched the first edition of its Simunye Music Experience with a powerful celebration of Amapiano - one of South Africa’s most defining genres. The Simunye Music Series Amapiano was hosted at a vibrant venue in the heart of Sandton, Johannesburg and the evening brought together artists, fans, and trendsetters for a night that captured the energy, elegance, and emotion of Amapiano.

Headliners Russell Zuma and Sir Trill delivered standout sets, performing fan favourites like"Angikaze", "Ngiyabonga", "John Wick", and "Xola", with a live-band edge that brought new depth to the genre’s signature sound. Joined by a lineup of emerging stars, established artists, and top DJs, which included Lolli Native, DJ Fae Fae, Okashii, and El Smoke, the night unfolded as a vibrant showcase of the talent driving Amapiano forward.

“The Simunye Music Series is about more than music - it’s about creating a shared experience that celebrates and elevates South Africa, connecting people across genres, backgrounds, and generations,” said Pascal Niedermann, Founder and CEO of 38 Talent. “We couldn’t have asked for a better atmosphere for the first edition.”

The event featured immersive visuals, a curated guest experience, and a bold cocktail bar powered by Monkey Shoulder, the official whisky partner for the series. As the first chapter in the broader Simunye Music Experience, this Amapiano edition set the tone for what’s to come: an electrifying, genre-mixing experience that showcases South African music and its trailblazers front and center.

If you love music – Simunye.

Follow the movement: #SimunyeMusicSeries

Find out more: simunyemusic.com

Simunye Music Series: Amapiano, Presented by 38 Talent, in Sandton, Johannesburg

About 38 Talent: 38 Talent Ltd is an entertainment company that develops careers of creative talents and manages music assets. ​Working with a global footprint, 38 Talent offers management, label, publishing, and promotion services, while also acquiring and transforming music catalogs and rights into investable assets to empower creative talent and fosters innovation in the music industry.

Contact: 

38 Talent Ltd

Website: www.38talent.com

Email: media@38talent.com